WeWantMore
[ Independent design studio ]
[ Free ebook ]

Build a Brand People Want.

Build a Brand People Want.

Need gets you used; want gets you chosen. Seven honest lessons from WeWantMore on branding ambitious scale-ups.

The ebook: seven honest lessons on scale-up branding

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Free, 13 pages, yours to download right away.

From the studio behind Loop Earplugs, LegalFly and Bolt.

No spam. The ebook, plus the occasional WWM insight you can unsubscribe from anytime.

Inside the Scale-Up Branding ebook by WeWantMore
[ Who it's for ]
Scale-up founders

The vision is big; the story isn't quite there yet, and the brand is behind the ambition.

Operators and marketing leads

What worked early starts to crack under pressure; you need clarity that scales with the team.

Investor-backed teams

Raising, expanding or walking into enterprise rooms where brand perception moves the deal.

[ Inside the ebook ]
7

honest lessonsto grow your brand.

01Shoot for the next phase of growth.
Your brand is behind your ambition.
02No one cares. Yet.
The job is to create want.
03Own your difference.
Stand for something no one else can claim.
04An identity is a story.
Clarity scales. Complexity doesn't.
05Hitting the naming sweet spot.
Your name is doing more work than you think.
06Don't break under pressure.
Build the guardrails before you need them.
07Protect the soul.
The founding spark needs structure to burn bright.
[ Why brand, why now ]

Brand is the invisible asset with measurable return.

75%
of B2B decision-makers say brand influences their purchase choice
McKinsey, 2022
+20%
higher profit margins for strong B2B brands
Siegel+Gale, 2021
2.5x
more likely to close a Series A with strong brand perception
OpenView Partners, 2023

If your competitors all look the same, who gets chosen, and why?

[ From the studio behind ]

Loop Earplugs  ·  LegalFly  ·  Bolt  ·  Gorilla  ·  POWR  ·  Easyvest  ·  Odyskin  ·  GIMBER

WeWantMore is an independent, multidisciplinary design studio in Antwerp and London. We partner with visionary brands to unlock sharp ideas and craft with precision, creating work that evolves, resonates and endures.

Janpieter Mels, Business Director at WeWantMore
Janpieter Mels

Brand is not just the wrapper.It's your toolbox for growth.

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Free, 13 pages, no fluff. Read it before your next investor meeting.